The term “Advertising Industry” refers to the segment of a company dedicated to promoting sales via publicity, branding, and marketing.
Nonprofit groups and Fortune 500 firms are majorly represented in the sector.
In sociology, the phrase refers to the influential role that marketers and advertising play in the postmodern era. Postmodernists contend that whatever underlying causes structural sociologists may detect are not more solid or significant than surface representations in today’s society.
Therefore, advertising in a postmodern world is more than simply the marketing of goods; it is a significant component of reality in and of itself. Advertisers construct people’s realities and identities by supporting certain discourses and images. It creates new makeup cultures, food cultures, dress cultures, and societal consumption patterns.
However, since advertising businesses are equally focused on turning a profit, they create their sector, complete with a distinct culture and organizational structure, and they do it by giving a significant number of individuals in capitalist countries jobs and money.
Dangers of Advertising Industry Culture
The advertising business imposes exogenous, partially foreign ways of living on the people of emerging nations through reshaping consumer habits—one of the main objectives of the ads.
Instead of their traditional – and more nutrient-dense – diet of fish and bananas, people in Jamaica are eating an increasing amount of cereal for breakfast.
The use of Fanta and Orange Crush soft drinks is on the rise in Mexico, one of the top exporters of oranges, even though until 1974, when a government mandate required makers to add a minimum of 10% of fruit to their beverages, these drinks had no orange content at all.
The typical family in the Ivory Coast consumes two Maggi cubes each day, which contributes to a severe lack of animal protein in the diet of the populace.
Commercials are infiltrated into the media to sell alcoholic beverages, while most cultures strive to restrict advertising.
Advertising Industry vs. Public Relations
- Advertising is a paid service.
- Advertising is explicit and direct.
- People will understand what is being marketed and who is responsible for it right away.
- Public relations are not directly paid for.
- PR is indirect and vague.
- Although the company’s name is made public during PR community service projects, the public may not instantly recognize who is behind the PR exercise.